Skip to Content

Where Do Hotels Buy Their Towels?

Looking for high-quality towels just like the ones in hotels? You’re not alone!

If you’re wondering where hotels buy their towels, you’ve come to the right place.

In this article, we’ll take a closer look at the top sources for hotel-quality towels, so you can get the plush, absorbent towels you need for your home or business.

Why Are Hotel Towels So Special?

Hotel towels have a reputation for being luxurious, soft, and high-quality. This is because hotels invest in towels that are specifically designed to meet the needs of their guests.

  • The Importance of High-Quality Towels: Hotels understand that the quality of their towels can impact their guests’ overall experience. High-quality towels provide better absorbency, durability, and comfort, which can make guests feel more pampered and satisfied with their stay.
  • What Makes Hotel Towels Stand Out: Hotel towels are typically made from premium materials, such as 100% cotton or a blend of cotton and polyester. These materials are soft, fluffy, and highly absorbent, making them ideal for use in hotels. Additionally, hotel towels are often larger and thicker than regular towels, which adds to their luxurious feel.
  • The Benefits of Investing in Hotel-Quality Towels: While hotel-quality towels may be more expensive upfront, they offer several benefits in the long run. They are more durable than regular towels, which means they will last longer and need to be replaced less frequently. Additionally, they provide a more upscale look and feel, which can help hotels attract and retain guests.

It is worth mentioning that many hotels partner with suppliers to ensure they are purchasing the highest quality towels possible. Some popular hotel towel suppliers include Standard Textile, WestPoint Hospitality, and 1888 Mills.

Regular Towels Hotel-Quality Towels
Material: Often made from a blend of cotton and synthetic materials Made from premium materials like 100% cotton or a cotton/polyester blend
Size: Small to medium-sized Larger and thicker than regular towels
Price: Less expensive upfront More expensive upfront, but more durable and longer-lasting

Top Sources for Hotel-Quality Towels

When it comes to buying hotel-quality towels, there are several top sources that hotels typically turn to. These sources include:

  • Hotel Suppliers
  • Wholesale Retailers
  • Online Marketplaces
  • Direct From Manufacturers

Hotel Suppliers: Many hotels turn to specialized hotel suppliers to purchase their towels. These suppliers typically offer a wide range of towels that are specifically designed for hotel use. They may even offer customization options, such as embroidery with the hotel’s logo. Some popular hotel suppliers include Standard Textile and Thomaston Mills.

Wholesale Retailers: Another common source for hotel-quality towels is wholesale retailers. These retailers offer large quantities of towels at discounted prices. Some popular wholesale retailers that hotels may turn to include Costco and Sam’s Club.

Online Marketplaces: In recent years, online marketplaces such as Amazon and Alibaba have become popular sources for hotel-quality towels. These marketplaces offer a wide range of options at competitive prices. However, it is important to be cautious when purchasing from online marketplaces to ensure that the towels are of the quality advertised.

Direct From Manufacturers: Finally, some hotels choose to purchase their towels directly from the manufacturers. This can be a cost-effective option, as it cuts out any middlemen. Some popular towel manufacturers that hotels may purchase from include Welspun and Bombay Dyeing.

Source Pros Cons
Hotel Suppliers – Specialized for hotel use
– Customization options
– High quality
– Potentially more expensive
– Limited selection
Wholesale Retailers – Discounted prices
– Large quantities
– Limited customization options
– Potentially lower quality
Online Marketplaces – Wide range of options
– Competitive prices
– Potential for lower quality
– Limited ability to inspect before purchase
Direct From Manufacturers – Cost-effective
– High quality
– Potential for customization
– Limited selection
– May require larger quantities

Ultimately, the source that a hotel chooses to purchase their towels from will depend on their specific needs and preferences. It is worth mentioning that while price is certainly a factor to consider, it is important for hotels to prioritize quality when it comes to their towels. After all, guests will be using them on a daily basis and expect a certain level of comfort and durability.

Factors to Consider When Choosing Hotel-Quality Towels

When it comes to choosing hotel-quality towels, several factors must be taken into account to ensure the guests’ comfort and satisfaction. Below are the most significant factors to consider when making a purchase:

  • Material: The type of material used for the towels affects their feel, absorbency, and durability. Cotton is the most common material for hotel towels due to its softness and absorbency. Egyptian cotton and Pima cotton are high-quality options that offer superior comfort and durability.
  • Weight: The weight of the towel is measured in GSM (grams per square meter). The higher the GSM, the more absorbent and plush the towel will be. A weight of 500-700 GSM is considered ideal for hotel towels.
  • Absorbency: A towel’s absorbency is affected by its material and weight. The towel should be able to absorb moisture quickly and efficiently to ensure the guest’s comfort.
  • Durability: Hotel towels are subjected to constant use and washing, so they should be durable enough to withstand frequent laundering without losing their quality. Look for towels with double-stitched hems and reinforced edges.
  • Color and Style: The color and style of the towels should complement the hotel’s decor and branding. Neutral colors such as white, beige, and gray are the most popular choices for hotel towels, as they are easy to maintain and replace.
  • Pricing: The cost of hotel-quality towels varies depending on the material, weight, and size. Cheaper towels may require more frequent replacement, while higher-priced towels may last longer and offer a better guest experience. It is essential to strike a balance between affordability and quality when making a purchase.

Keep in mind that investing in high-quality towels may increase guest satisfaction and loyalty, leading to positive reviews and repeat business. It is worth mentioning that some popular hotel chains, such as Hilton and Marriott, have their own branded towels that are specially designed to meet their standards of comfort and durability.

When choosing where to buy hotel towels, it is recommended to purchase from reputable suppliers who specialize in hospitality linens. Some well-known suppliers include The Towel Depot, Hotel Towels USA, and WestPoint Hospitality. Comparing prices and quality across different suppliers can help you find the best deal for your budget and needs.

Supplier Material Weight (GSM) Price (per dozen)
The Towel Depot 100% Cotton 650 $36.99
Hotel Towels USA 100% Egyptian Cotton 700 $59.99
WestPoint Hospitality 86% Cotton, 14% Polyester 500 $28.99

Remember that providing high-quality towels is an essential aspect of creating a positive guest experience. By considering the factors mentioned above and choosing the right supplier, hotels can ensure that their guests feel comfortable and satisfied during their stay.

Tips for Maintaining Your Hotel-Quality Towels

Hotel-quality towels are designed to be durable, absorbent, and soft to the touch. To maintain the quality of your towels, it is important to follow proper washing, drying, and storage techniques. Here are some tips to keep in mind:

Washing and Drying

  • Use a mild detergent and avoid using fabric softeners, as they can leave a residue that can reduce absorbency.
  • Wash towels in warm water, not hot water, to avoid shrinking and damage to fibers.
  • Tumble dry towels on low heat or air dry them to prevent damage to fibers and preserve their fluffiness.
  • Separate towels from other laundry to prevent damage from zippers, buttons, or other sharp objects.

It is worth mentioning that some hotels use commercial-grade washing machines and dryers, which can better handle the heavy usage and larger loads of laundry.

Avoiding Common Mistakes

When washing hotel-quality towels, keep in mind that certain mistakes can cause damage and reduce their lifespan. Here are some common mistakes to avoid:

  • Overloading the washing machine can cause towels to tangle and damage the fibers.
  • Using too much detergent can leave a residue that can reduce absorbency and cause skin irritation.
  • Using bleach can cause discoloration and damage fibers over time.
  • Washing towels in hot water can cause shrinkage and damage to fibers.

Storing and Folding

Proper storage and folding techniques can help your hotel-quality towels last longer and remain fluffy and absorbent. Here are some tips to keep in mind:

  • Store towels in a cool, dry place to prevent mildew and mold growth.
  • Do not overcrowd towels in storage areas, as this can cause them to compress and lose their fluffiness.
  • When folding towels, avoid creasing the fibers, as this can cause damage over time. Instead, fold them in thirds or halves to maintain their shape.

On the other hand, some hotels opt for towel warmers or heated towel racks to provide guests with warm, fluffy towels and a luxurious experience.

Remember, following these tips can help you maintain the quality and lifespan of your hotel-quality towels. If you are looking to purchase new towels for your hotel or hospitality business, keep in mind that several options are available from popular hotel chains and suppliers such as Westin Store, Marriott Shop, and

Alternatives to Hotel-Quality Towels

While hotel-quality towels may seem like the only option for achieving a luxurious and comfortable stay, there are actually several alternative options available for those who are looking for something different. Here are some alternatives to hotel-quality towels:

  • Luxury Towel Brands: For those who are willing to splurge, there are several high-end luxury towel brands that hotels often use, such as Frette and Matouk. These brands offer plush, soft towels with high thread counts, making them a popular choice for those who want to experience the ultimate in luxury.
  • Organic and Eco-Friendly Options: For those who prioritize sustainability and natural materials, there are several organic and eco-friendly towel options available. These towels are made from materials like bamboo or organic cotton, which are grown without harmful chemicals and are biodegradable. Many hotels now offer these options as part of their commitment to sustainability and responsible tourism.
  • Budget-Friendly Choices: For those who are looking for a more budget-friendly option, there are several options available as well. Discount retailers like Target and Walmart offer a variety of towel options that are affordable without sacrificing quality. It is worth mentioning that these towels may not have the same level of luxury as higher-end options, but they can still provide a comfortable and cozy experience for guests.

Ultimately, the choice of towel depends on personal preference and budget. Keep in mind that higher thread counts generally result in softer and more durable towels, but they may also come with a higher price tag. Unfortunately, there is no one-size-fits-all answer when it comes to choosing hotel-quality towels. However, by considering these alternative options, guests can find a towel that meets their specific needs and preferences.


Now that you know where hotels buy their towels and what to look for when choosing your own, you can enjoy the same luxurious experience in your own home or business.

Whether you opt for hotel-quality towels or explore other options, investing in high-quality towels is an investment in comfort, durability, and style.

So go ahead and upgrade your towel game today – you won’t regret it!

Sharing is caring!