It has a lot of moving parts, but they all arrive at the right destination. The newest all-encompassing corporate beverage program by Interstate Hotels & Resorts is mapped out to work with uniformity and local touches across multiple properties and brands—and last for two years. Launched on June 15, the theme of the management company's new drink books is "Destinations," and even in a few short months, it's already arrived.
“One year is not enough time to gain traction at the hotel,” says Hilary Leister, senior beverage coordinator at IMI Agency, which created the new program with Interstate. “In order to get hotels to really buy into it and prevent them from having too much work, two years is the sweet spot.”