Inside Two Roads Hospitality's Winning Formula for Hotel Rooftop F&B
Earlier this year, Two Roads Hospitality—which is comprised of the Thompson, Joie de Vivre, Destination, tommie, and Alila brands, plus the non-branded Chicago Athletic Association—placed five rooftop venues on U.S. News & World Report’s “50 Top Rooftop Bars Around the World” list.
While the external accolades may be gratifying, internally, the continuous customer traffic, year-over-year revenue increases, and positive feedback from guests throughout Two Roads’ 14 North American rooftop venues (with eight more in the pipeline, including Houston, South Beach, and L.A.) are what really has the company elevated.
“We want to make sure we’re creating a one-of-a-kind rooftop experience for each marketplace, and beyond the views, our success is based on quality of service, quality of F&B, and quality of design,” says Lana Trevisan, VP, restaurants, bars, and nightlife at Two Roads Hospitality.
Each Two Roads rooftop is unique not just in its location, but also among other hotels in the Two Roads portfolio. However, there are several unifying elements that tie the rooftops together from an F&B standpoint, and here, Trevisan, along with Michael Mason, area director of restaurants, bars, and events for Two Roads in the Midwest; and Matthew Martelli, GM of The Nest rooftop at Thompson Seattle, detail some of the brand’s behind-the-scenes strategies.