Product News: Schafer Condon Carter (SCC) Wins Ad Age's Award
Independent creative and technology agency SCHAFER CONDON CARTER (SCC) won Ad Age’s Small Agency of the Year Gold Award in the Midwest category. The Awards honor independent agencies that are producing innovative and exciting work among some of advertising’s oldest, largest and most sought-after partners. The honor reflects SCC’s organic integration of key practice areas, groundbreaking ideas, and technology across traditional and digital platforms, along with its people-first culture. SCC’s Executive Chairman, Tim Condon, said, “This win is for everyone at SCC across departments and disciplines — and for our clients who partner with us every day to create powerful ideas that drive results. Great clients will always be at the heart of great work from an agency.”
The award comes at a time of significant transformation for SCC. Following 28 consecutive years of revenue growth, the 130-person shop recently reorganized its management team and rebranded with a new mission, “We work for humans.” The agency’s new mission recognizes and celebrates the critical need for deep human insights to connect humans and brands in an increasingly technology-driven world.