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Self-Serve Beer Tubes » Attracting Fanfare

Crown Imports Self-Serve Beer Tubes The National Pastime Sports Bar and Grill at the Gaylord National Resort and Convention Center in National Harbor, Maryland, has been treating guests with Modelo Especial beer tubes since football season started last September. The tubes hold 100 ounces, stand 30 inches tall, and feature interchangeable sports bases. Up to four people can serve themselves from each tube.

“On Sundays, you can see several of the tubes in our bar with buddies pouring their own beer right at the tables,” says Brian Pillard, National Pastime’s general manager. “Everyone who sees the tubes wants to know what they are; they really do sell themselves.”

Pillard adds that the Modelo Especial brand is fast becoming popular with his clientele. The customers enjoy the rich, full-flavored, pilsnerstyle taste.

“Sometimes imports can be too heavy for many people,” he says, “but this is an easy beer for us to sell. It’s the number three imported beer in America.”

Pillard gives the tubes high marks, claiming they allow guests to keep their glasses full, and servers–or “stars” as they are called at National Pastime–can spend more time engaging with guests with fewer trips back and forth to the bar for refills. —MP



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