“Latin drinks are really hot right now,” says Ellen Burke Van Slyke, corporate creative director of F&B for Loews Hotels. “The Mojito, Pisco Sour, and Chelada are very popular. Corona is a natural fit with this trend. Our guests want it, all the time.
“Corona has done a great job of marketing that with every bottle, it’s as if you’re opening a holiday on the beach in Mexico. Guests want to mirror that experience whenever a bottle is opened for them poolside or in one of our bars or banquet rooms,” Van Slyke says. “The Corona Chelada is now a standard signature drink on all Loews pool menus. With a salted rim, the juice of an entire lime, and Corona Extra over ice, it’s really refreshing—a great summer thirst quencher.”
Van Slyke also appreciates working with Corona’s U.S. distributor. “Crown Imports LLC is a great beverage partner,” she says. “They really want our staff to know their products, and they provide ideas and sponsorship support for training. They send monthly reports that help me stay on top of what’s happening in the field—not just information about Corona, but about the entire beer category, which is about 54 percent of all alcohol sales in America. We hear so much about marketing for spirits, but that segment is only 16 percent of the market. They watch the numbers and help me stay on top of the trends.” –ADK
“Latin drinks are really hot right now,” says Ellen Burke Van Slyke, corporate creative director of F&B for Loews Hotels. “The Mojito, Pisco Sour, and Chelada are very popular. Corona is a natural fit with this trend. Our guests want it, all the time.
