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Relaxing poolside with an ice-cold Corona and its signature lime. That's a powerful image, one that Barry Prescott, corporate director of beverage, Hyatt Hotels, is finally able to turn into reality for his pool bar guests. The launch of the Corona slim can on Hyatt’s pool bar menus means no more plastic cups (glass is a poolside no-no) so guests now clearly see the Corona brand in an attractive can, plus they are served a beer with the same refreshing taste as bottled Corona Extra and Corona Light. And if the results of Prescott’s trials are anything to go by, the match will soon be driving beer sales upward.
“Beer is a very personal, regional thing,” says Prescott. “Yet Corona and Corona Light cross all borders. Corona has come to mean a very relaxed atmosphere, and that fits with the atmosphere at Hyatt pools.
”Years of experience in the food and beverage industry have taught Prescott to recognize a winner. “Corona’s slim can is going to be big,” he predicts. –JT
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