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READER PICKS » Elvis Has Left...The Mountain Valley
In the 2005 New York Times best seller, Elvis by the Presleys, Priscilla and Lisa
Marie’s book features a picture of a case of Mountain Valley Spring Water that “the
King” purchased, but never finished. This popular brand of bottled spring and
sparkling water has also moistened the lips of Demi Moore (a good excuse to
watch her; also Tom and Jack again in A Few Good Men) and other celebrities. But
according to Jim Karrh, chief marketing officer at Mountain Valley Spring Water,
premium quality water goes well beyond quenching celebrity thirsts and is quite
possibly the most essential product in the hospitality industry.
Gregg Herning, GM at the Peabody Little Rock Hotel might concur, citing the
multiplicitous applications at his highly touted property. “Mountain Valley spring and
sparkling water is utilized at all hotel amenities including the Peabody Athletic Club
& Gift Shop, Mallard’s Bar, Lobby Bar, and Capriccio’s Italian Grill, a fine-dining
steakhouse that is widely considered to be among Little Rock’s best. All of Peabody
Little Rock’s dining establishments appeal to diners with discerning tastes, and
Mountain Valley spring and sparkling water’s pure, clean, and simple taste only
enhances the dining experience for our guests.”
Mountain Valley spring and sparkling water “can also be found in all
396 guestrooms and 20 VIP suites, including the presidential and vice presidential
suites. Our food-service staff also utilizes Mountain Valley spring and sparkling
water for all in-room food service,” adds Herning.
Karrh offers some tips on presentation and especially notes that F&Bers should always provide chilled bottles of water
(not with ice), especially for fine dining. Mountain Valley offers several packaging options, depending on utility and presentation.
The most familiar is probably the glass bottles which come in 1 liter (usually for dining), 1/2 liter (generally for
hotels, delis, bistros & picnics), and 1/3 liter (bars, meetings, breaks). All glass bottles offer both still and sparkling water.
Plastic bottles are gaining popularity, and Mountain Valley offers its “still spring water” in several sizes (ranging from 8 ounces to
1.5 liter). Plastic recyclable bottles are ideal for fitness facilities, poolside, gift shops, and other no-glass or on-the-go applications.—WD
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