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Does the thought of Idaho vegetables automatically bring potatoes to mind?
Well, you would be partly right, but there are more than spuds in those hills. J.R.
Simplot, the company who pioneered commercial frozen French Fries in the 1950s, offers an
entire line of flame-roasted potatoes, vegetables, and fruit called RoastWorks®.
Traci O'Donnell, marketing manager for J.R. Simplot RoastWorks, says "what makes an
Idaho potato better is the soil, but what makes RoastWorks brand vegetables better is the
superior consistency, labor savings, and appearance."
Simplot produces roasted corn-on-the-cob with fresh off-the-grill appearance, flame-roasted
onions, and even roasted Fuji apples with cinnamon and brown sugar. The flame-roasted,
attractive Rosemary Redskins are perfect for an easy and elegant banquet side dish.
RoastWorks 25 selections provide hoteliers with value-added products that not only lend a full roasted flavor
profile, but also embody the flexibility that broadens appeal across menus. In the time it takes to dice
ingredients, operators can plate and serve a varied selection of premium roasted potatoes, fruits, and vegetables
to hungry guests.
And with an 18-month shelf life, consistency is only as far as the freezer. RoastWorks premium vegetables
can be incorporated as a standalone side dish, an ingredient, or as an accent to entrées.
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