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Tea Vendor Exhibition » Tea Evolution
Perhaps since the fateful night our forefathers
tossed the tea back into Boston Harbor,
Americans have not been able to recapture
what was once our all-encompassing, and very
British, love of tea.
George Jage, organizer of the World Tea
Expo in Las Vegas, explained that tea has been
making a comeback, as evidenced by the 200
percent participation increase in the World Tea
Expo since its inception two years ago.
The World Tea Expo is a comprehensive
collection of wholesale specialty tea vendors
(both hot and iced), offering tea selections and
services from all over the international community,
as well as Cooking with Tea demonstrations featuring
celebrity chefs such as Kerry Simon of Simon
Kitchen & Bar at the Hard Rock Hotel and Richard Chen,
Executive Chef of Wen Lei at the Wynn Las Vegas.
The World Tea Expo will host the first ever U.S. Tea
Auction. Organized by the World Tea Expo, the
Nilgiri Planters Association and the Tea Board of India,
the auction will give buyers an opportunity to bid on
42 of Nilgiri's finest teas.
Since 2003, tea vendors exhibiting at the Expo have
grown from 65 to 200 representatives. The goal,
explained Jage, "is to expand the marketplace for tea globally."
Hotel professionals have bountiful resources to reap
at the World Tea Expo's tea seminars and education.
According to Jage, "we have over 45 hotel-appropriate
tea training seminars with a wide range of topics,
including the basic understanding of tea, the future
of specialty tea and operating tea businesses."
Tea is expected to be a ten billion dollar business
by the end of the decade, says Jage, and it is the second
most consumed beverage in the world, eclipsed only by water.
The 2006 World Tea Expo will be held in Las Vegas, March 27-29
and will travel to Atlanta in 2007. - KB/ABA