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READER PICKS » Flicker Without The Flame
You can ask Fred Pozin what is funny, but he
may tell you it is not just all the money he
saves using Smart Candle flameless candles.
Pozin is VP and GM of the Ramada Mandarin Inn
& Comedy Zone in Jacksonville. He uses Smart
Candle to illuminate his nightclub and sees both
money in the pocket and safety.
Smart Candle manufactures rechargeable, battery powered,
flameless candles and a variety of colored
glass holders to adorn tables safely while retaining an
elegant look. The candles actually "flicker without the
flame." So, what is missing? As Smart Candle states,
just the wax, the smoke, and the mess.
Pozin realizes a return on investment in about nine
months. The only complaint is that some customers
like the candles so much they take them home! "I
have no idea what they do with them at home. I have
the charger, but from time to time they disappear."
Smart Candle will soon have logos available, just one more bright way for their
customers to market. The battery powered, rechargeable candles also help save labor
dollars in the long run. How many establishments pay hourly wages for staff to
scrape and wash glass candle holders in order to rid them of wax?
And the feeling of safety? It cannot be measured, but the presence of flameless
candles in a crowded nightclub has certainly given Pozin peace of mind that comes with security.--KB
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