» Reader Picks Index Page
Custom Label Wines » The Pinnacle of Private Labels
Round Hill is the pinnacle among hotel private label wine programs.
One reason the 22-year-old program continues to gain in popularity is the growing number of sophisticated, price-savvy wine drinkers, explains Director Maria Jones. Because a hotel private label wine is exclusive to that property and not sold at retail, it eliminates the price association made with widely available wines. Jones says other hotel benefits include increased profitability through consistent pricing, name recognition on the custom label, incremental sales through gift shops and guestroom amenities, and quality wines with brand recognition.
Private label wines also can be donated to charity fundraisers, giving hotels another way to give back to their communities, Jones notes.
Pat Manning, assistant GM, the Jefferson Hotel, Richmond,VA, says Round Hill wines continue to outperform in tastings with hotel guests and as the banquet wine at high-level corporate and social events. They also sell well in the gift shop as guests want to take home a memento available only where they stayed. Another reason their 10+ year relationship has withstood the taste test of time is because of Round Hill's consistency, availability, and service-orientation.
"Round Hill is quality all the way," Manning says. --SBH
|
