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Impulse! Enterprises trendy hotel glassware

When The Ritz-Carlton Georgetown, in Washington, D.C., created the fire and heat theme for its Degrees Bar & Lounge, they called Rob Berman and his design team at Impulse! Enterprises, Pompano Beach, Florida, to develop the signature "Red and Orange Collection" of hotel glassware.

"Color is our theme," Berman explains. "Subtle color, intense color, hints of color. We can custom-design an entire collection of glassware to match a decor theme, or we can utilize existing stock items."

Because hoteliers have neither the time nor the budget to replace their glassware frequently, staying power is another Impulse! glassware attribute. "Impulse! has a classic approach with incredible design influences," Berman says. "It's made to be stylish, but it's undeniably made to be practical, user friendly, and last."

Impulse! has a high-end look, yet its prices are competitive, he adds. Guests frequently ask to purchase glassware they've seen or used during their hotel stay, creating the opportunity for an additional revenue stream, Berman says. "Guests often want to take a piece of their hotel experience home with them," he says.

Being innovative, Berman knows hotel glassware and the new trendy designs. "Food and beverage wants a retail feel," he says. --SBH