Beverage Promotions: Reanimate Your Day of the Deadheads

Photo credit: Eva Rinaldi

While your competitors are trotting out tepid Halloween promotions, consider adding some spice to entice guests and locals this year. Celebrated throughout Mexico and by people of Mexican ancestry living in other places, especially the United States, the Day of the Dead actually is a multi-day holiday involving gatherings of family and friends to pray for and remember friends and family members who have died.

Here’s a good example of a promo menu for inspiration: The Round Robin Bar at the Willard InterContinental in Washington, D.C. will celebrate the Day of the Dead from October 24 through November 2 by offering authentic Mexican bites, unique cocktails from Espolon Tequila and Modelo Especial, and complimentary sugar skull face painting on Monday, October 31, from 5 p.m. to 9 p.m. Bar patrons sporting sugar skull face paint will receive one specialty cocktail on the house.


Shared Plates

Camarones y Chicharrones
Tempura and chicharrón fried Shrimp with salsa verde

Carnitas de Puerco
Mini flour tortilla with pulled chili braised pork and cotija cheese

Aguacate Relleno de Carne de Cangrejo
Baked crab meat stuffed avocado, roasted chili sauce

Specialty Cocktails

Hell on Earth
Modelo Especial, Green Chartreuse, Lime juice, Mezcal Joven, Serrano Pepper

Modelo Especial, Lime Juice, Jugo Maggi, Worcestershire Sauce, Salsa Valentina

Con Plomo
Modelo Especial, Navy Strength Rum, Herbal Liqueur, Crème de Cacao, Fresh Lime Juice, Bitters

Black Magic
Espolòn Blanco Tequila, Agave Nectar, Blackberries, Orange, Lime

Talking Calavera
Espolòn Reposado, King Ginger Liquor, Cayenne Sugar

Coctel de Abuelita
Espolòn Añejo, Godiva Dark chocolate, Patron XO