Hotel F&B Magazine
All Back Issues » May/June 2012

Engagement Buttons
Pressing players to invest and excel.
By Chase LeBlanc

Chase LeBlanc

J.B.S. ASKS...
How do I improve a manager from merely collecting his paycheck to making him or her truly invested in the organization’s success?

THE STAFFING DOCTOR ANSWERS...
“Engagement” is a hot topic. It’s a new way of saying, “How do we get them to plug in and fully apply themselves?” The answer is as old as humankind: it’s accomplished through relationship building, and if you’re looking for “proof of life” of that concept, look no further than the success of Facebook, LinkedIn, or Twitter. People want to be plugged in.

The shortcut to improvement is to overcompensate for past shortcomings with Growth, Recognition, and Trust. According to many experts, these are the three bedrocks of employee engagement. Become fiendish about offering professional growth opportunities, provide oversized recognition programs, and transform yourself into the most trustworthy (from within and without) organization in the industry.

If you are looking to improve your manager engagement ratios and you can’t swallow the Big Three in one bite, then take a Vegas approach and increase the odds in favor of the house. In our current world of apps and clicks, you’re not just after job performance; you’ll also need to seize attention and interest. Sorry, but a rule book, time clock, good intentions, and paycheck are not enough to produce riveting engagement. Your odds of engagement success increase with every point of easy participation that you create into the collective/us rather than the individual/you. You need engagement “Easy” buttons.

Here are a few basic questions to get you headed in that direction. Do you have an on-boarding video of the perfect customer/guest experience from start to finish (clear wins for managers from the start)? Are you offering managers subsidies/scholarships toward professional grades/ designations? Have you leveraged your manager crowd-sorcery into “Scout Troops” (Talent Scouts to find fresh talent, Menu Scouts to find new menu items, Idea Scouts to push innovation, Safety Scouts to help reduce accidents, etc.)? Do you have an “Easy” app for at-large volunteerism? Might it be time for an internally facing Manager Concierge, answering questions/ fielding concerns/at-the-ready with helpful in-house navigation?

All in all, if you seek to increase manager engagement, you must create “Easy Us” participation points that engage the Body, Mind, and Spirit of your managers. Come to think of it, you might not want to leave anybody out of that invitation.

Chase LeBlanc is the founder and CEO of Leadagers, LLC, and is a hospitality management performance coach with more than 25 years of experience. He is also the author of High Impact Hospitality: Upgrade Your Purpose, Performance and Profits!

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