he School of Hospitality Management at
Widener University in Chester, Pennsylvania,
has launched a program to better
prepare students for leadership positions
in the global hospitality industry.
"American students should understand various
cultural contexts and be globally literate in
order to succeed as future hospitality industry
leaders,” says Dr. Nicholas Hadgis, dean of the
school. Participation in the global leadership program
requires studying a foreign language to
the intermediate level, a semester or academic
summer abroad, a course in international relations,
and a selection of extracurricular activities.
A sample of the benefits of international experience
was enjoyed by two Widener students,
Kimberly Brady and Stephanie Theobald, and
Professor David Tucker during a one-week wine
tour of Tuscany sponsored by Banfi Vintners. Each
year, the company invites American students in
selected hospitality management programs to be
their guests at Castello Banfi, the company’s vineyard
estate in Montalcino.
Sharon McCarthy, director of wine education at
Banfi, says the quality and commitment of the students
and faculty at Widener led the company to
invite members of the school to participate. “We’re
quite impressed with the Widener students and
faculty—their passion for the program and what
they are doing for the hospitality industry.”
Brady and Theobald, both scheduled to graduate
in 2008, signed on for the trip to learn
about wine, but they returned home having
learned much more. The week-long visit also
proved to be a crash course in Italian food, including
visits to manufacturers of cheese and balsamic
vinegar. This is where participants discovered that
quality products require lots of time, effort, and
raw materials. “I was surprised to see how much
milk goes into making cheese—16 gallons into 1
pound,” Brady says.
Theobald was similarly impressed by the
winemaking process, which they experienced at
levels ranging from craft to industrial. “We don’t
realize how much work and time goes into making
wine,” she says. “It takes three to four years
for a vine to produce a quality grape.”
Certain aspects of the Italian attitude toward
food and wine particularly appealed to the students.
“Italian food is simple but exquisite,” says Brady.
“And they take time to enjoy their food ... an Italian
meal may go on for three-and-a-half hours.”
The Banfi staff didn’t neglect the more practical
side of the students’ education: They learned
about grape varieties and food and wine pairings
at several tastings throughout the seminar.
Most importantly, the experience abroad served
as a best practices model for future hospitality
professionals. The seminar exposed these young
Americans to a rich culinary tradition and an attitude
of gracious service, which perhaps was the
most important lesson of all. CONTACT: www.widener.edu