Single Diners We asked restaurant managers: Do you have a policy about seating the single woman? By Pam Leigh
Guido Schuldberg
Guido Schuldberg Restaurant Manager, the Oak Room,
Westin St. Francis, San Francisco
“We have no written policy about how to
treat the single woman diner. When
you’ve been in this business as long as I
have, though, one of the most important
things you learn is how to read people.
When guests come to the dining room,
they give clues as to whether they’re
interested in talking or would prefer not
to be disturbed. Sometimes they come
right out and ask for a corner table, for example, or ask to be seated close
to a lamp to enjoy a book they’ve brought with them. If they’re talkative,
you have a clue they might want to be near people, with perhaps the
chance to interact with them. Our single women diners are usually traveling
on business, away from their partner and kids. Some are eager to
make contact with other people and, just as frequently, many enjoy the
solitude—a chance to relax and enjoy a meal and a glass of wine. The bottom
line is, whether it’s a businesswoman or man dining alone, they’re
away from home on business, and it’s our job to make them feel special
and comfortable.”
“We have no formal policy about seating
the solo woman diner, but knowing that
the percentage of female business travelers
is up (52 percent of business travelers are
women), we’ve introduced several amenities
with them in mind. For example, we
designed a show kitchen in the center of
our restaurant, which we call the Chef’s
Lab. This is where the chef and his two
assistants create appetizers, flatbreads, and
desserts. When an unaccompanied
woman enters, she’s often carrying a laptop
or book. We explain that the Chef’s
Lab offers her the options of working or
reading, interacting with the chef, or both.
The chef comes out from behind the
counter, introduces himself to the diner,
and offers her ‘tastings’ of his creations.
Even though this ‘theater-in-the-round’
seats 12, the way the space is configured—with seats 24 inches apart—offers
diners ample personal space. The response we’ve gotten confirms that this
addition is a major hit with business travelers, especially women.”
Rudy Meyer
Rudy Meyer Restaurant Manager, Parker’s Restaurant,
Omni Parker House, Boston
“We expect our employees—even before they
are trained by us—to be sophisticated about
matters such as seating the single woman.
It’s hard to believe in this day and age that
there is any difference in how a man or
woman dining alone is treated—certainly
not here. We have a feedback survey our
guests can participate in, and we actually
have guests who have dined alone writing or
emailing us complimenting the server on how they were treated. Making a
solo diner comfortable starts the moment he or she walks in; sometimes they
have a briefcase or a book, and the host will notice that and ask them if they’d
like a table with enough light to read or work. We will ask how their day went
or something like that. It really doesn’t matter what you say, the point is to
make them feel welcome. If there are no obvious clues, such as a book in
hand, the host will ask where the person prefers to be seated. We certainly
don’t put anyone along the wall just because they are dining alone; our staff is
well-informed about this. We believe a few moments of special care can make
a solo diner’s day special and earn your restaurant an outstanding reputation.”
Vanessa Jackson Restaurant Manager, 5 Fifty 5, New Orleans Marriott,
New Orleans
“Although we have no formal policy when it comes to
seating a woman dining alone, we make sure new
employees understand the need to treat everyone equally,
based on their dining preferences. We teach them not to
draw attention to the fact that someone is dining alone.
For example, as soon as a single woman diner enters the
restaurant, we welcome her, and, instead of saying, ‘One
for lunch?’, we ask if we may seat her for lunch or dinner—
without calling attention to her single dining status.
At dinner, we have certain sections closed off, but, as
always, we try to make people comfortable, asking them
if they have any seating preferences. Because they’re often
busy with their Blackberries or have a book to read, they
will desire a more quiet location. By making small conversation,
you can often glean a person’s preferences.
Sometimes we point out healthier choices on the menu
when we’re serving them—we make suggestions we feel
might cater best to them. We always strive to make each
individual experience memorable and pleasurable.”