Niki Leondakis, COO,
Kimpton Hotels &
Restaurants, talks about
helping consumers explore
new beverage choices—
and the effect of currency
values on wine
preferences.
Wine flights are attracting a
great deal of interest around
the world. What is your policy
on wine flights?
We have always had a strong focus
on wine in our restaurants; wine
flights are a great way to introduce
guests to the variety of wines available to them. It is also a more
approachable way to taste many different wines in one visit. In
addition, with the increased popularity of small plates in today’s
dining, having small tastes of different wines greatly enhances
the overall food and wine experience. Many of our restaurants
have created interesting and frequently changing wine flights,
aligned with the restaurant’s concept or location.
Often, hotels and restaurants don’t spend enough on
wine training because they rationalize they are training
servers who may soon be working for a competitor.
What is your approach to wine training, and are
you satisfied with the results?
We can never train our servers enough. We approach training
programs with the philosophy that servers are a reflection of
our restaurants, and, therefore, their thorough knowledge of
wine service and the restaurant’s wine list is imperative. We
have company-wide wine service standards customized by
each restaurant, depending on the labels on their wine list.
Before a server steps onto the floor, he or she receives full
training on the restaurant’s specific list. We have daily
training as well as regularly scheduled training classes. As
diners become more sophisticated about wine, our focus is
constantly on the training and retraining of restaurant teams,
getting them passionate about the wine and food we offer in
our restaurants.
Wine preservation is an issue when a hotel expands
its by-the-glass and/or by-the-taste offerings. Do you
specify a preservation system for your restaurants, or
is the decision made at the property level? If you do
specify a system, does one shoe fit all, or do you
draw on a variety of approaches?
We encourage our restaurants to find the right way to preserve
their wines. For years, it was believed that cruvinet systems
were the only answer to preserving wines once they were
opened. In general, vacuum pumps work very well. The key is to
create a wine program that works so wines get poured quickly.
There is no perfect solution but a constant monitoring of the
quality, using smaller bottles for Champagne by the glass and
selling quartinos or other sizes so wines by the glass are sold in
a variety of ways.
While California wines are the largest selling type
in the United States, it is suggested that this
country will be the world’s top imported wine
market by 2010. French and especially Italian wine
exports to the United States, for example,
increased in 2006 and 2007 as a result of new
packaging, more fruit-forward blends and varietals,
plus more savvy on how to address the U.S.
wine-consuming public. How has this affected
your selection process?
Our selection process is largely dictated
by the restaurant’s food program focus;
Italian restaurants offer a vast selection
of Italian wines, French restaurants feature
a large selection of French wines.
American concepts feature a majority of
American wines. Finally, wine selections
in the restaurant must complement and
complete the culinary program.
Despite the trend over the past few
years, we are seeing a real impact from
the strong value of the Euro. Some
French and Italian wines have traditionally
been great value wines compared
with the inflated prices of California
wines over the last decade. However,
we are now seeing the price of
European wines climbing as well.
In five to ten years, how do you see the hotel
beer, wine, and spirits business changing? Will
wine continue to increase its share of the beverage
alcohol business in bars, restaurants, in-room
dining, and banquets? Will the beverage alcohol
knowledge of restaurant managers, banquet sales
managers, and servers be far greater? Will imported
wines have a larger share of sales in the
United States, or will California maintain its market
share?
Wine, beer, and spirits are, and will always be, an essential
part of the dining experience. There is, undoubtedly, a
stronger focus on beverage than ever. More and more, we
see a push from guests to consume organic and sustainable
products. Consumers are also more adventurous with wine
and seem to embrace the concept of wine being an integral
part of the meal.
Restaurants will certainly benefit by having a
beverage expert on staff to help craft great
cocktails and lists, as demonstrated by our partnership
with Jacques Bezuidenhout.
The domestic economy always impacts people’s
habits. Currently, we are seeing guests opt
for the $5 beer instead of the $10 martini. As
mentioned above, I believe the value of the Euro
versus the U.S. Dollar will impact the share of
wines imported into the United States. Strong
value wines from places like Chile and
Argentina may increase their share if European
prices climb.
What are your favorite wines and why?
My favorite wines are those that go well with
food. Wines with good levels of acidity tend to
always be a good match to food. I am partial to
Italy as we have many Italian concepts in our
restaurant portfolio—Valpolicella, Barbera, and
Dolcetto to name a few. In the summer, I am partial to
refreshing, crisp white wines such as Sancerre from
France or Sauvignon Blanc from California. Pinot Grigio is
also the perfect summer wine.