DOUBLETREE BETHESDA—“How can
you tell if a meeting is successful?” asks
Michael McMahon, GM of the Doubletree
Hotel & Executive Meeting Center in
Bethesda, Maryland. “I believe the real measure
of success is if people actually gain the
knowledge presented during the meeting and
can use it in the field,” he says.
To this end, with help from behavioral psychologist
Dr. Jeffrey Turner, McMahon concluded
that reducing analytical activity in a
person’s brain to stimulate the creative side
actually makes him/her less anxious and more
receptive to learning. So what does all of this
have to do with meeting breaks?
“We came up with something called
Intellectual Breaks,” explains McMahon. “When people come out of the
meeting rooms, they’re greeted with sights, sounds, tastes, smells, and
hands-on props to stimulate creativity.”
In the Comics Break, for instance, comic books and newspaper funnies
are laid out for attendees’ perusal, and a character such as Batman,
Superman, or Popeye mans a food station with treats to match his persona.
Popeye sautés spinach in front of a spinach dip or spanakopita
offering, Batman offers “batwings” (buffalo wings), and Superman
offers various forms of kryptonite (think green).
The Puzzle Break features a giant, four-by-eight-foot Statue of
Liberty jigsaw for folks to put together, while a Frank Sinatra character
serves up New York City street food such as chicken on a stick, hot dogs,
and soft pretzels. “We also
play Frank Sinatra concerts
on flat screens in the break
area,” McMahon adds.
Attendees migrating
from their meeting rooms
to the Toy Break find radiocontrolled
cars, big wheels,
checkers, board games,
and other bits of childhood
nostalgia. Meanwhile, an
Elvis impersonator cooks
his beloved grilled peanut
butter and banana sandwiches.
“Since ‘The King’ had
scads of toys all over
Graceland, we thought it
fitting that he host the Toy Break,” McMahon says. “Plus, the peanut butter
and banana sandwiches are a hit. We would hear about it from our
clients if we ever took them away!”
The best part about the breaks is that they’re free—well, almost free.
Guests hosting their meetings at the Doubletree pay for total meeting
packages that include continuous break service from 7:00 a.m. to 5:00
p.m., with Executive Meeting Center break stations that are loaded and
refreshed with treats like pastries, bagels, candies, fruit, ice cream,
chips, and 17 different beverage types.
“Our themed breaks are an added bonus to the break service, at no
extra charge,” says McMahon. “They’re an investment in our clients’
success, which is an investment in our own.”
KAHALA HOTEL & RESORT— The Kahala
Hotel & Resort in Honolulu is literally making a
splash with new themed meeting breaks, especially
since one of them involves the watery
antics of an Atlantic bottlenose dolphin. The
aptly named Splash! Break is a 30-minute
meeting respite that takes place at the Kahala’s
own 26,000-square-foot natural lagoon.
“A dolphin behaviorist brings one of the
resort’s six resident dolphins up close for attendees
to touch, while giving a short lesson about
them,” says Stuart Kotake, director of catering
and conference services, who developed the
break over a year ago. The accompanying ocean-inspired
menu includes inventive treats like Maui
Fish Hooks (hook-shaped parmesan cheese
breadsticks), Chocolate Scallops (chocolate-filled
cream puffs), Crab Rangoon with Sweet Chili
Dipping Sauce, Caviar Parfaits (candied dried
fruits and tapioca pearls), and Sand Dollars
(shaped snickerdoodle cookies).
“We have a lot of fun decorating for this
theme,” Kotake adds. “Tables feature glass
buoys, fish nets over linen, divers’ helmets,
coral—all sorts of nautical props.”
Another break is the Gifts of Hawaii Break,
featuring a hula lesson by a Hawaiian “Aunty”
(an elder who is an authority on a Hawaiian craft
or cultural experience). The Aunty leads meeting
attendees through basic hula movements as well
as the traditional Hawaiian art of chanting.
“People really get into this one and sometimes
are brave enough to demonstrate what
they’ve learned. It’s a real tension breaker,” says
Kotake. Hawaiian specialties on the menu are
Maui potato chips and taro chips, guava chiffon
cake, haupia (coconut milk-based gelatin), chocolate-
dipped macadamia nuts, dried pineapple and
mango, banana-strawberry and orange-pineapple
fresh fruit smoothies, Island Iced Tea (passion
orange juice mixed with tea), and Kona coffee.
“Our other two breaks,” Kotake says, “are
health based. We have one geared toward fitness
and one toward relaxation, and our menus
go well beyond energy bars and trail mix.”
During the Chi Energy and Fitness Break, the
resort’s fitness trainer gets attendees moving
with simple stretches and a tutorial on the
body’s pressure points. Peppermint-scented
towels are handed to attendees, who are then
treated to energy-building bites like homemade
granola bars enhanced with Lehua honey; oatmeal
cookies with raisins, cranberries and
macadamia nuts; peanut butter nut bars; fresh
fruit tarts with low-fat pastry cream and highfiber
crust; fresh fruit smoothies, and chai tea.
In the Spa-tacular Break, attendees leave their
meeting rooms and walk through a refreshing
mister while tantric bells chime in the background.
“Massage therapists work on hands or
necks, and it’s surprising how many people line
up for their turn,” says Kotake. Attendees find a
refreshing display of petite key lime tarts; fresh
fruit with fruit coulis; lemon squares and Linzer
tortes; biscotti and tea cookies; and antioxidant
parfaits layered with dark chocolate mousse,
blueberries, and blackberries.
With extras like these, meeting planners
might assume the price tags are prohibitive,
but Kotake objects. “The break menus can
always be adjusted to accommodate budgets,
but the activities don’t cost much at all. They
are all products of tapping into our own
resources, so clients’ pockets aren’t affected.”