“Oh, the children we’ve seen grow up in
those windows,” reminisces Cheryl
Gum, candy chef at the historic
Greenbrier resort in White Sulphur Springs,
West Virginia. The windows of which she speaks
are those that frame the hotel’s Candy Maker
chocolate shop, where faces of all ages press in for
a peek. “One boy is going to be 20 years old this
year—I met him when he was five.”
The Greenbrier’s successful chocolate program
began nearly 30 years ago in the pastry shop with
one chocolate nut bark. The pastry chef hauled a
marble and some stainless steel containers up to
an old test kitchen in the West Virginia wing to
make truffles. Not long after, he struck out on his
own, and Gum found her new life in candy.
“I’ve been here over 26 years. I first worked a
season at the golf club, then as a round chef in the
kitchen,” she says. “In the early days, I’d go up to
help the pastry chef and learn in the new candy
kitchen before my shift started downstairs. They
knew I was interested, and I had some knowledge,
so I got my chance.”
In 1989, hotel management “decided to bring
us out into the open,” Gum says. Space formerly
occupied by a travel agency was converted into a
candy kitchen. That kitchen now has more than
3,000 candy molds and a marble designed just for
Gum’s height.
All Candy Maker chocolates are handmade
by Gum and her team, and more than 40 historic
favorites are made weekly, including caramels,
chocolate-covered cherries, and toffee. Fudge is
cooked, poured, set up overnight, cut in squares,
and dipped by hand. Truffles are mixed in a huge
vat then separated for flavoring with a variety of
liqueurs, including Baileys, Grand Marnier, and
Chambord. And Gum wants to make sure everyone
is happy. “If a guest requests something, we
never let them down,” she says. “All they have to
do is ask, and it will be there within the week.”
The Candy Maker is open daily from 9 a.m. to
5 p.m. and has traditionally averaged from $1,000
to $1,200 per day. “We’re still doing that on weekends,
but weekdays may be slower depending on
groups.” Chocolates average $55 per pound, with
gift boxes from $32 to $64. A small individual
piece is $1.10, while clusters and larger chocolates
run $2 to $3 each.
“For the guests, it is an experience,” Gum
explains. “It’s comfortable to come into the shop.
We have windows on the front and side where
they can watch us make the chocolate every day.”
Gum says the well-established confectionary shop
gets repeat business from guests as well. “People
are used to the shop; they want to see if there’s
anything new and if their favorite is still here,” she
says. “We also have people from across the country
who call in orders for us to ship to them.”
Beyond the retail store, the candy kitchen provides
chocolates for the entire resort, including
coins imprinted with the Greenbrier’s springhouse
logo and a new molded truffle featuring
the logo for Prime 44 West steakhouse. Additionally,
Gum spreads milk chocolate over trays of
toffee so the new restaurant can give a bit to each
guest as they leave.
Gum takes pride in empowering guests to try
candy making at home as well. “If a group is interested,
we’ll do a private demonstration,” she says. “I
love small groups where we can make it hands-on.
I try to make it special for people—see who’s
celebrating an anniversary or birthday and show
them something they can do at home, like a tuxedo
strawberry. I did a private demo for a woman who
was getting ready for her daughter’s sixteenth birthday
party. She called me two weeks later to tell me
she had done the berries—it gave me such joy!”
John Paul Boukis helped develop the American Hotel &
Lodging Association’s publishing division and is a founding
editor of HOTEL F&B. He is based in Tampa, Florida.