Vegetarianism on the Rise... Chefs describe their colorful vegetarian offerings and the growing popularity of vegetarian cuisine. By Pam Leigh
Marc Ehrler
Marc Ehrler Executive Chef, the Ventana Room, Loews
Ventana Canyon Resort, Tucson, Arizona
“I think there are more vegetarians today
than in the past, but I wonder if they’re
not just more visible. Before, vegetarians
probably got tired of asking for something
they weren’t going to get, so they
stopped asking. Now that most good
restaurants have vegetarian entrées that
aren’t just steamed vegetables or pasta,
more vegetarian dishes are ordered, by
both vegetarian and non-vegetarian diners.
I recently created a ‘Gardens of the World’ menu, which is an all-vegetarian,
four-course menu that can be adapted for a vegan. We change the
menu weekly and offer a daily special. I have local vegetarians who hadn’t
dined here in quite a while now coming back regularly. Having grown up
on the French Riviera, I love to create vegetarian dishes, mixing colors and
textures. For example, we do a white canellini bean soup and blend in a
roasted tomato, so the color turns pink. We serve it at the table, pouring it
into the diner’s soup bowl, where more color awaits—three leaves of a
bright-red confit tomato and one black Oregon truffle. Imagine the visual
impact. This is the kind of exciting dish we offer guests.”
Kerry Simon
Kerry Simon Chef-Restaurateur, Simon LA, Sofitel, Los
Angeles, California
“When I came to Los Angeles, I
assumed that vegetarian cooking was
going to be a large part of our cuisine,
and so I placed things on the menu
Californians can relate to. Right now,
we’re focusing on raw foods and trying
to make them into something
more substantive and approachable
than a novelty. For example, for a raw
salad, we use thinly sliced Brussels
sprouts, celery leaves, radicchio, avocado,
raw nuts, and root vegetables
and mix it with a good olive oil and
lemon juice. The raw pasta entrée is
popular, and even the meat eaters,
once they try it, love it. For that dish,
we take zucchini and slice it so that it
looks like pasta and then we take
daikon—or any raw vegetable—and add orange juice, olive oil, and fresh
herbs and almonds. As for presentation, it’s important—and fun—to play
around with the dishes and ingredients; vegetables are far from boring and
[are] easy to work with.”
Matthew Warschaw
Matthew Warschaw Executive Sous Chef, Market Street Bar and
Grill, Hyatt Regency, Reston, Virginia
“I’ve noticed an increase in those ordering
vegetarian and vegan food over the past
three or four years. The majority are female,
between the ages of 30 and 45. Recently I’ve
seen an increase in the younger generation—
teenagers and college-age—ordering it as
well. The boomers still seem to like their
steaks and potatoes. We offer a daily vegetarian
appetizer, but we tailor the entrée to each
guest. For example, one customer came in to
celebrate an anniversary and wanted vegetarian, but not pasta, so we prepared
a Mediterranean vegetable and couscous dish wrapped in filo and served with
saffron/basmati rice. We think there should be more than just a pasta option,
and we want that offering to be tasty and unusual. We strive to put the same
effort into vegetarian entrées that we do for meat and fish entrées. We have
company-approved vendors we work with, and it’s amazing what you can get
locally now, such as Asian pears, grown in southern Virginia. Vegetable entrées
are just as costly as their meat and seafood counterparts—especially with wellthought-
out, sophisticated dishes using fresh, organic ingredients. What’s fun
in designing a vegetarian dish is working with all the textures and colors that
are available. Even the type of couscous used—from Israel to the Near East—
can alter the look of a dish.”
Drew Sayes
Drew Sayes Executive Chef, Jerne, the Ritz-Carlton, Marina
Del Rey, California
“Even though this is Southern California, we
don’t get a lot of vegetarian requests here at
Jerne, and we’ve cooked for only two vegans
this past year. We offer lots of seafood
options, a vegetarian pasta dish, and a few
vegetarian appetizers. Even though we don’t
have a lot of vegetarian choices on the menu,
we can always create something for vegetarian
guests. The fun is in designing the plate. Even
simple items, like a shaved vegetable salad or
grilled vegetable plate, can be as interesting as
you want them to be; they don’t have to dull. On our tasting menu, for example,
we offer a deconstructed lasagna, which is a free-form lasagna with stacks of
pasta with mushroom ragout and melted tomatoes, topped with a parmesan
foam. We get occasional requests from clients who want more vegetarian
options on their banquet menus; we did an all-organic, green-friendly party just
a few weeks ago. The key to preparing vegetarian is to keep it as fresh and interesting
as possible—and stretch yourself beyond the typical vegetable plate.”