We all know first impressions have a lasting impact, whether you’re entering a restaurant, arriving at an awards reception, experiencing a conference’s afternoon break, or attending a welcome breakfast.
Great F&B is not about focus groups and a room full of MBAs with flow charts. Rather, it’s about soul, passion, and excitement. Of course every successful restaurant concept is built on valid market research and firm financial planning, but it is equally weighted and fully supported by passionate individuals that believe in something more than just ROI or margin. It all starts with the “WHY.” Whether opening a new venue, re-concepting an existing space, or hiring a new associate, educating the team on the “WHY” and “why are we here?” is one of the keys to unlocking their desire
In the September 2017 issue,it's Hotel F&B's Meetings & Events issue, which features an oral history of Marriott's Innovation Lab as well the award winning wine program at the Walt Disney World's Swan and Dolphin Resort.