Originating and activating restaurants and bars is the core mission of Pure Grey, a newly launched consulting group of industry experts at the forefront of hospitality, concept development, branding, training, and restaurant and bar management. This effort allows hoteliers to tap into the team’s industry expertise "to create distinctive and relevant concepts that integrate with the local community and are positioned for financial success," the group's announcement states.
"The future of hotel dining requires engagement with locals as well as overnight guests," the announcement states. "Pure Grey’s leadership has identified an opportunity to propel hotel F&B forward with a focus on developing concepts specifically for each hotel’s market and demographic. The group was born out of Marriott’s acquisition of Starwood Hotels and their Culinary Concepts Hospitality Group, owners of brands such as Market Kitchen, J&G Steakhouse and Spice Market. While under the Marriott umbrella, the team operates independently and offers services within the luxury and premium segments to hotel owners worldwide.