The official holiday season is still a few months away, but September is typically a time when hotels ramp up their plans to host holiday groups in December and early January. In many cases, budgets determine which companies can book earlier in the year—and stake the premium event space at a hotel with preferred dates and times—and which ones have to wait until September or later to find out what kind of party they can afford.
Most of these gatherings are variations on an end-of-year office party, usually held in December. Approximately 80% or more technically fall under social bookings, even though they’re populated by corporate clients. Events that are more holiday specific—Christmas, Hanukkah, Kwanzaa, New Year’s Eve/Day—contribute as well.