Hilton Garden Inn Brand Update Focuses on Food and Beverage
Today, Hilton Garden Inn brand unveiled a brand refresh that focuses on enhanced food and beverage offerings, a new approach to hotel design and brand culture developments across Hilton Garden Inn’s fast-growing portfolio of hotels. All of this is anchored by the brand’s new multi-million dollar marketing campaign, “Simple Things on Another Level,” featuring actress Judy Greer.
Highlights of the relaunch include:
- Healthier menu choices, enticing new flavors, and around-the-clock availability at the newly introduced retail space, “The Shop”
- Redesigned restaurants and bars ideal for a variety of social occasions
- A revamped approach to design that creates light, bright, and airy properties while maintaining global brand consistency around the world
Designed to showcase Hilton Garden Inn's food and beverage (F&B) offerings, hotel design and bright and cheerful brand culture, the new advertising campaign includes one national television ad and two digital videos featuring Greer. To view the advertising campaign, visit http://bit.ly/2uaGh89.
As the face of the brand's campaign, Greer will help to personify Hilton Garden Inn's unique brand culture through social media as well. The brand will launch a series of videos featuring Judy Greer, helping consumers celebrate big life events such as promotions, weddings, and birthdays.
Hilton Garden Inn's announcement of the relaunch states that the brand "is building upon consumers' changing dining preferences with healthier and more on-trend menu choices, premium varietal wines, national and local craft beers, handcrafted cocktails and small plates."
Key F&B enhancements include a new, open-display kitchen for signature cooked-to-order breakfast dishes and a more social setting for restaurant and bar service. The latter includes a comprehensive array of handcrafted cocktails, which will be complemented by small plates, dinner entrees and shareable desserts. In-room dining and fresh coffee from an in-room Keurig® coffeemaker will continue to be available to all guests.
Another element of the F&B refresh is enhancing The Shop, a 24-hour, grab-and-go retail space offering an upscale mix of healthy, indulgent, and fresh foods. Included are items such as fresh salads, locally-sourced food and craft beers, snacks and beverages, and a specialty, self-serve coffee bar.