Homegrown F&B at JW Marriott Orlando
Local F&B is ubiquitous on menus these days, but JW Marriott Orlando, Grande Lakes, takes it a step further by essentially sourcing from themselves, with an onsite nano-brewery, apiary, and their own 18,000-square-foot Whisper Creek Farm.
The property's Whisper Creek Farm: The Brewery, is the first Marriott to host a nano-brewery (producing very small batches) and according to the F&B team at JW Orlando, the
brewery produces five styles of seasonal beer, and partners with nearby Florida Beer Company to produce the resort’s flagship beer, Surplus: a signature Floridian honey citrus ale naturally infused with honey sourced from the hotel’s on-property apiaries.
The brews are served on tap in the resort's restaurant, Whisper Creek Farm: The Kitchen; and Surplus is available bottled and on tap throughout the property's outlets all year. Seasonal beers on tap this summer include “India Blonde Ale”, which is a pale IPA offering a fresh citrus, pine, and tropical fruit flavor; and a Belgian-style Witbier, brewed with a variety of fruits from Whisper Creek Farm such as passion fruit, mango and limequat.
At Whisper Creek Farm: The Kitchen, every dish on the menu features at least one ingredient from Whisper Creek Farm. The relaxed, rustic decor complements the casual small plates menu, which this summer includes salmon ceviche topped with fresh Florida oranges and cucumber sorbet; and seared diver scallops drizzled with sweet pepper coulis and bacon vinaigrette. The menu is also open to a variety of beer pairings from the onside brewery.
Not every hotel has the agreeable growing climate and additional real estate that JW Orlando does, but other properties can take a cue from a marketing standpoint in how JW Orlando organizes all their different onsite F&B initiatives--brewery, apiary, farm, restaurant--under one easy-to-understand umbrella with Whisper Creek Farm as the base, followed by the specific F&B option (kitchen, brewery, etc.) Everything is in sync, and guests are consistently reminded that what they are eating and drinking was likely produced right on property.