Beverage Trends: Spilling Over to the Spa

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Amway Grand Plaza's local hops barley scrub.
Amway Grand Plaza’s local hops barley scrub.

If you’re enjoying lucrative partnerships with local breweries for your beer selection, promotions, events, and guest packages, keep in mind that their palates are but one way to their hearts with brews. The Amway Grand Plaza in Grand Rapids, Michigan, in the Curio Collection by Hilton, is celebrating Beer City USA’s 15 nearby breweries with beer-infused “Brew and Renew” spa specials for guests to pamper themselves and experience the beer culture of the city. Treatments include tastings of Michigan craft beers and the use of local hops and barley to exfoliate the skin for beer pedicures.

Here’s what’s spilling into the spa:

Brew Pedicure – 50 minutes for $89
Beer footbath, invigorating scrub, hot towels, cooling mask, massage, cuticle and nail care, along with one beer to enjoy during the pedicure.

Brew Polish and Massage – 80 minutes for $169
Beer-inspired body scrub followed by an aromatherapy message and a gift card to enjoy one beer of your choice. Service inspired by Brewery Vivant Solitude and Founders All Day IPA.